Update on Research Project:
So after a little finagling, we set up our first interview for this Wednesday night. We are actually conducting the interview with my sister-in-law. She is a mother of three, and she is very into the "organic" lifestyle. As stated in the previous post, we will be focusing on how advertising affects how customers purchase, with a focus on advertising for organic food. We have questions about her general grocery shopping, some questions about what she purchases at local produce places, and some personal questions. Below, are some of the questions from each category. I didn't want to post them all because I want you guys to find out everything when we present : ) Enjoy the process thus far!
General Shopping
Do you ever find yourself being attracted to a certain food display or commercial? Remember any 0ffhand? Did you wind up buying the product?
Where do you normally frequent? Where have you shopped in the past?
What makes you start going somewhere, then stop, etc?
Produce
Do you shop any local farm markets? Where? How often?
What kind of produce do you buy there? Is it cheaper than your normal year-round grocer?
Would you say you buy more produce at farmer’s markets or your regular grocer?
Personal
I know your dad raised chickens when you were growing up. Did he ever explain why he did that?
Do you notice a difference in the quality of an egg that comes from your dad’s chickens as compared to regular eggs in a supermarket?
Did your parents having any “food” traditions that they passed down to you? i.e. -- making your own food, growing your own food, or other “natural, home grown” things?
So this is a little of what we have for Wednesday. I am sure things will change, but I think we have a good start thus far.
Group Members: Dawn Roy, Megan Norris, Linsey Seifert
So after a little finagling, we set up our first interview for this Wednesday night. We are actually conducting the interview with my sister-in-law. She is a mother of three, and she is very into the "organic" lifestyle. As stated in the previous post, we will be focusing on how advertising affects how customers purchase, with a focus on advertising for organic food. We have questions about her general grocery shopping, some questions about what she purchases at local produce places, and some personal questions. Below, are some of the questions from each category. I didn't want to post them all because I want you guys to find out everything when we present : ) Enjoy the process thus far!
General Shopping
Do you ever find yourself being attracted to a certain food display or commercial? Remember any 0ffhand? Did you wind up buying the product?
Where do you normally frequent? Where have you shopped in the past?
What makes you start going somewhere, then stop, etc?
Produce
Do you shop any local farm markets? Where? How often?
What kind of produce do you buy there? Is it cheaper than your normal year-round grocer?
Would you say you buy more produce at farmer’s markets or your regular grocer?
Personal
I know your dad raised chickens when you were growing up. Did he ever explain why he did that?
Do you notice a difference in the quality of an egg that comes from your dad’s chickens as compared to regular eggs in a supermarket?
Did your parents having any “food” traditions that they passed down to you? i.e. -- making your own food, growing your own food, or other “natural, home grown” things?
So this is a little of what we have for Wednesday. I am sure things will change, but I think we have a good start thus far.
Group Members: Dawn Roy, Megan Norris, Linsey Seifert
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